We

Are

Naïfs

Naïfs is a curated collection of the stories and messages that fashion, art, music, and culture express within a global narrative. The term naïf stems from various meanings: ingenuous, innocent, ignorant. The term was often used historically to describe “folk” art, a.k.a non-European-educated. We take the term to heart, expressing pride and triumph in the origins of our cultures and those with which we identify. We give the floor to the creative directors, designers, influencers, artists, musicians, and figures who have disrupted culture by their very presence, contributions, and innovations.