From 2020, our ambition has been to revise the definition of a luxury magazine by injecting a decentralized ideal of beauty, culture and glamour. As you know, producing a magazine is challenging. Naïfs Magazine is an alternative space where the unique facets of previously colonized and under-represented styles and discourses are now highlighted. This quest to value artists and key players in the fashion industry for their crucial role regarding societal change, popular cultures, arts, and music must be aligned with the realities of some young and diverse production. We cannot advocate the decolonization of minds on the one hand, and neglect the creation of space for these brands with strong concepts on the other hand, for them to flourish through beautiful paper advertising campaigns, still proposing adapted prices. After two publications, we have noticed a growing interest in topical issues related to inclusion and diversity, and the lack of non-digital campaigns valuing emerging brands among the so-called premium publications.

Our desire is to introduce mainstream luxury brands right next to less exposed other brands, which are just as qualitative as the main ones. Naïfs is distributed throughout a network of specialist shops and book shops in France, in the United Kingdom, in the Netherlands, and soon in Italy. It is also available online. We also intend to be present in some concept stores, independent bookstores, and art galleries in Africa, notably in Lagos, Marrakech, Dakar, Abidjan, Johannesburg and Kinshasa in 2023. By collaborating with Naïfs, you choose to work alongside passionate people, whose primary concern is to decolonize minds. Thus it is about breaking the idea that big brands are the most beautiful, and necessarily the most visible ones.